Do you smell that?
Oh yes, that's the smell of another new, creative, crazy, confusing, and downright awesome Japanese commercials.
I recently saw this commercial on TV, and was left feeling slightly awkward, and very, very confused.
Immediately, I googled the name of the product being advertized and found the man in the commercial.
His name is TanoShingo (a combination between the Japanese word for "fun" (tanoshii) and his name "Shingo") and he is actually a full-time CHIROPRACTOR who rose to fame in Japan for all that fabulous personality.
Here's why I think Japanese advertizers are so darn creative.
They don't focus on bashing their rivals, or use clips of bad actors reviewing the product. Instead, they take an usual image and burn it into your brain, to the point where you keep seeing it, even when your eyes are closed.
This commercial does precicely that.
Does it bash it's competitors? No.
Does it have boring statistics? No.
Does it have a fabulous chiropractor dancing with children in an oversized bathroom? Check.
It may seem weird, but I did end up googling the product name, so I see this technique actually does work.
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